Meet our team
Our comprehensive suite of professionals caters to a diverse team, ranging from seasoned sports betting professionals and investment professionals

Sambhav Upadhyay
Limited Partner (Founder)
Sambhav has a professional background in investment banking and private equity, having cultivated a deep understanding of the financial markets through years of work experience. He has held positions at a prominent global capital markets company in New York, where he honed his skills in complex financial transactions and client relations. With extensive experience in private equity focused on the natural resources sector, he has been involved in various deals, contributing strategic insights that drive growth of companies. His expertise also includes programming algorithms for derivative securities before transitioning into the niche of sports betting markets. Sambhav holds FINRA Series 7, 63, & 66 licenses, allowing him to provide comprehensive advice on a range of financial instruments and deliver sophisticated financial advisory services tailored to meet the needs of clients involved with regulated investment products. His proficiency in programming languages, particularly Python/AI, C++, and C, has enabled him to create innovative solutions that blend sports betting and technology. He founded Iceberg Sports Advisory to leverage his insights and analytical skills, aiming to optimize the profitability of his own personal sports betting account. This venture has allowed him to develop advanced AI prediction algorithms, including Valora, enhancing his sophisticated approach to sports betting. Beyond his analytical skills, Sambhav is passionate about reading and playing poker. His favorite books are Alchemy of Finance by George Soros and works by Aristotle.
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